UP16POINTS BLOGGY

W e all understand how important email marketing is but what happens when the emails you send don’t go directly to your subscribers’ primary inboxes but go to the Spam folder or the promotional folder. We all understand that people hardly read mails in those folders. When subscribers don’t receive your mails, it just means that everything you promote (could be a website, product, services etc) won’t be seen by your subscribers. The big question is how does one   avoid such from happening. Keep reading to find out. Your subscribers might not remember you. Sometimes subscribers tend to subscribe to something and forget that they once subscribed to that thing. This is normally caused by email marketers taking time to start sending emails to the subscriber. When a subscriber starts receiving emails after a long long time he has subscribed. He ends up thinking that the email might be a spam and reports it as a spam even if it isn’t.  The next time you start sendi...

A ccounting software is a computer program that enables you to manage every business’s financial transactions. This software assists so much in book keeping and reduces a high level of inaccuracy that humans make. Tax We all understand that filling your business taxes can be a very complex process; it requires you to keep close track to every business transaction. Thank God that accounting software assists in making this process easier by ensuring that all financial details are grouped in one place. This enables one to calculate your return automatically, rather than spending time and resources working out the necessary details by hand. Speed Accounting software can allow one to process figures quicker than when doing so manually. They also increase efficiency by introducing automation. For example, if a business has to record sales tax on every transaction. An accounting Software has the ability to do that for each entry automatically. Cost Accounting software reduce...

T imes have changed so much; everything is done digitally these days. Until you accept this, you’ll never find inner peace. Everyone is always on the internet either for entertainment, looking for products or services. Let’s face it, even the word “Google” is now a verb. Where does this leave small businesses? Could this be a curse or blessing? Well, if you’re running a business, a website can serve a great purpose in your business more than you can imagine. A good website gives your website a good reputation First impressions last forever. It has become a norm that every business owns a website. When people discover that the business doesn’t have a website, they automatically assume that the business might be struggling and once they have this assumption they’ll believe that if they were to buy your products or make use of your services, they won’t get quality services or products. Do not let this bummer affect your business. There are many sites that you can use to crea...

Always associate with people within your industry It is easy to learn from someone who is in your industry because they might know something you aren’t aware of. It is a known fact that a man who lives in isolation takes time to reach his goals.   One of the best ways to go about this is to join forums such as facebook. My favourite is Quora because you can simply write questions you might have regarding your industry and someone within your industry will answer. That is one of the best ways to learn. You’re still starting out, therefore don’t be fancy You don’t need to own a large office with fancy furniture and equipment. Always have basic things that will get the job done period. We all know that some people show trust in your business when they notice that your workshop is fancy, we can’t avoid that entirely. You might not be able to give your office fancy branding but you can always brand your website by giving it a fancy look. A website can be a good repre...

A lot of small business entrepreneurs think that just because they’re on start-up they should ignore brand image and merely focus on what they are selling. Below are few branding ways to get noticed in a very competitive space. Business Image In case you don’t know this, a good quality logo is a starting point of every business. Putting this in the end is not good. Check this well known business. It’s huge and all that jazz but the first thing you’ll notice is its logo right? Yeapa! Image taken from: https://betanews.com/2018/09/07/apple-online-data-request-tool/ Once the logo of a company is developed, it becomes easy to develop other marketing aspects of marketing e.g. business cards, letterhead, and social media graphics since all these things will contain a logo within them. A logo is a business signature. The most beautiful thing about creating a logo is that there many available options to use. I strongly recommend Logie Genie for designing a high qualit...

Animation has the power to create a lasting impression, it has the power to grab people’s attention, it makes the audience to be engaged, and messages communicated in animation are understood easily. Animation Ads Whether TV or online, animated ads are becoming popular than before. Most social networks such as Facebook, Twitter, Instagram and many other social networks have built functionality to make sharing 20 and 30 seconds of content a breeze. One of the reasons why businesses jump into animation is because of its cost efficiency which allows any business to share visual content without spending too much. Character Animation Some brands aren’t able to do a traditional video, this may be because some products may be sensitive or the premises aren’t suitable to be captured by camera. When animation is implemented, you can still promote your content to great levels without offending anyone. Animated info graphics Animated info graphics play a major when presenting ...