Why your Emails go into the Spam folder

We all understand how important email marketing is but what happens when the emails you send don’t go directly to your subscribers’ primary inboxes but go to the Spam folder or the promotional folder. We all understand that people hardly read mails in those folders.

When subscribers don’t receive your mails, it just means that everything you promote (could be a website, product, services etc) won’t be seen by your subscribers. The big question is how does one  avoid such from happening. Keep reading to find out.

Your subscribers might not remember you.

Sometimes subscribers tend to subscribe to something and forget that they once subscribed to that thing. This is normally caused by email marketers taking time to start sending emails to the subscriber.

When a subscriber starts receiving emails after a long long time he has subscribed. He ends up thinking that the email might be a spam and reports it as a spam even if it isn’t. 

The next time you start sending this person an email, your mail will reach the spam folder automatically. The next time someone subscribes to receive your emails, send an email atleast after a day.

You might be using Subject lines that lead emails to spam or promotional folders.

Some subject lines can really be toxic to your email campaigns because most hackers and spammers might have used these subject lines to deceive people.

 The CAN-CAN act puts more emphasis on the fact that some subject lines should be considered as spams because they are deceiving and misleading.

The following examples below include subject lines that you really need to avoid.

·         for only ($)

·         free or toll-free

·         great offer

·         guarantee

·         increase sales

·         order now

·         promise you

·         risk free

·         special promotion

·         this is not spam

·         winner

·         amazing

·         cancel at any time

·         check or money order

·         click here

·         congratulations

·         dear friend

Hackers and spammers tend to be desperate to deceive people; some would even go the extent of using lines such as “I left my jacket at your place” lol. 

These lines are used to trick people to open the email thinking that the email might be from someone they know. In the name of all that is good, try to avoid such subject lines or else your email campaigns will be considered as spam.

You didn’t include a physical address and an unsubscribe option.

The CAN CAN act is very harsh to emails that do not have a physical address and an unsubscribe option. The footer of an email should always have these things.

The most fortunate part about some auto responders such as Sendlane is that, the moment you register with them, they ask you to provide your information such as addresses, website so that they place these on your email footer. Sendlane also places an unsubscribe option on your footer automatically.

 Having the mentioned things on your email footer, decreases the chances of emails going to the spam folder.

Not having a custom domain on your forwarding email

When you use free email domains such as gmail, yahoo, hotmail, outlook etc, your email campaigns are likely to be sent to the spam folder.

In other words, your forwarding email shouldn’t say fastchicken@gmail.com / fastchicken@yahoo.com/ fastchicken@hotmail.com etc. Instead, the domain name should be a company name e.g. bob@fastchicken.com / jimmy@fastchicken etc

Avoid using info/sales as the first words on your forwarding email address

Most spammers have used these words as their forwarding email addresses. This is how they’d use them, info@fastchicken / sales@fastchicken.

There’s no doubt this looks professional but it’s just unfortunate that the CAN CAN act now regard these as spams because most hackers and spammers have abused these words. Rather use your name e.g. bob@fastchicken.com / jimmy@fastchicken.com /chelsea@fastchicken.com

Avoid plagiarism; use your own words please  

Sending something that is not unique increase the chances of it being regarded as a spam. It doesn’t matter what it is could be an article, promotional post etc. as long as it’s the same handwriting as someone else’s; it will be regarded as a spam.

There you have it good folks; I hope this post has cleared some questions, feel free to comment.