We all understand how important email marketing is but
what happens when the emails you send don’t go directly to your subscribers’
primary inboxes but go to the Spam folder or the promotional folder. We all
understand that people hardly read mails in those folders.
When subscribers don’t receive your mails, it just means
that everything you promote (could be a website, product, services etc) won’t
be seen by your subscribers. The big question is how does one avoid such from happening. Keep reading to
find out.
Your
subscribers might not remember you.
Sometimes subscribers tend to subscribe to something and
forget that they once subscribed to that thing. This is normally caused by
email marketers taking time to start sending emails to the subscriber.
When a subscriber starts receiving emails after a long long time he has subscribed. He ends up thinking that the email might be a spam and reports it as a spam even if it isn’t.
The next time you start sending this person an email, your mail will reach the spam folder automatically. The next time someone subscribes to receive your emails, send an email atleast after a day.
You
might be using Subject lines that lead emails to spam or promotional folders.
Some subject lines can really be toxic to your email
campaigns because most hackers and spammers might have used these subject lines
to deceive people.
The CAN-CAN act puts more emphasis on the fact that some subject lines should be considered as spams because they are deceiving and misleading.
The CAN-CAN act puts more emphasis on the fact that some subject lines should be considered as spams because they are deceiving and misleading.
The following examples below include subject lines that
you really need to avoid.
·
for only ($)
·
free or toll-free
·
great offer
·
guarantee
·
increase sales
·
order now
·
promise you
·
risk free
·
special promotion
·
this is not spam
·
winner
·
amazing
·
cancel at any time
·
check or money order
·
click here
·
congratulations
·
dear friend
Hackers and spammers tend to be
desperate to deceive people; some would even go the extent of using lines such
as “I left my jacket at your place” lol.
These lines are used to trick people to open the email thinking that the email might be from someone they know. In the name of all that is good, try to avoid such subject lines or else your email campaigns will be considered as spam.
These lines are used to trick people to open the email thinking that the email might be from someone they know. In the name of all that is good, try to avoid such subject lines or else your email campaigns will be considered as spam.
You didn’t include a physical address and an unsubscribe
option.
The CAN CAN act is very harsh to
emails that do not have a physical address and an unsubscribe option. The
footer of an email should always have these things.
The most fortunate part about some auto
responders such as Sendlane is that, the moment you register with them, they ask you to
provide your information such as addresses, website so that they place these on
your email footer. Sendlane also places an
unsubscribe option on your footer automatically.
Having the mentioned things on your email
footer, decreases the chances of emails going to the spam folder.
Not having a custom
domain on your forwarding email
When you use free email domains such
as gmail, yahoo, hotmail, outlook etc, your email campaigns are likely to be
sent to the spam folder.
In other words, your forwarding
email shouldn’t say fastchicken@gmail.com / fastchicken@yahoo.com/
fastchicken@hotmail.com etc. Instead, the domain name should be a company name e.g.
bob@fastchicken.com / jimmy@fastchicken etc
Avoid using info/sales as the first words on your forwarding
email address
Most spammers have used these words
as their forwarding email addresses. This is how they’d use them,
info@fastchicken / sales@fastchicken.
There’s no doubt this looks
professional but it’s just unfortunate that the CAN CAN act now regard these as
spams because most hackers and spammers have abused these words. Rather use
your name e.g. bob@fastchicken.com / jimmy@fastchicken.com /chelsea@fastchicken.com
Avoid plagiarism; use your own words please
Sending something that is not unique
increase the chances of it being regarded as a spam. It doesn’t matter what it
is could be an article, promotional post etc. as long as it’s the same
handwriting as someone else’s; it will be regarded as a spam.
There you have it good folks; I hope
this post has cleared some questions, feel free to comment.
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