Brand Image Should Always Be a Priority

A lot of small business entrepreneurs think that just because they’re on start-up they should ignore brand image and merely focus on what they are selling. Below are few branding ways to get noticed in a very competitive space.

Business Image

In case you don’t know this, a good quality logo is a starting point of every business. Putting this in the end is not good. Check this well known business. It’s huge and all that jazz but the first thing you’ll notice is its logo right? Yeapa!

Image taken from: https://betanews.com/2018/09/07/apple-online-data-request-tool/

Once the logo of a company is developed, it becomes easy to develop other marketing aspects of marketing e.g. business cards, letterhead, and social media graphics since all these things will contain a logo within them.

A logo is a business signature. The most beautiful thing about creating a logo is that there many available options to use. I strongly recommend Logie Genie for designing a high quality logo. The other thing that a logo does is that it makes a company look professional.

Social Media baby

Social media gives businesses the opportunity to become part of their audience’s lives by simply engaging with them. We all know a business needs real people to reach out, so what better way to go about this than social media.

I’m really sorry to say this though; it will take more than just a business to just have a profile on each social media platform. You will always have to post content that will be beneficial to your fans every now and then. You do not need to be on every social media platform, you just need to choose those where your audience will be found. E.g. if you’re into fashion, then your audience will be found on Instagram since a lot of youth is found there.

Here’s another important point, when you start posting on social media, you really have to be consistent. Always keep a weekly schedule to go about this. The fortunate part about all this is that, technology has grown so much in such a way that it has identified challenges that entrepreneurs face when comes to managing multiple social media account. There are many free and social media management tools that can really help to easily manage multiple accounts.

Personal Branding

When you’re still starting, it might happen that you do everything by yourself so that means you are the face of the company. You need to deliver more that you promise in order to maintain your business image and also yourself. On social media, you always need to share your opinions about what is happening in your industry. This will enable trust from your audience.

You can always educate people about the products or services you’re selling. You can always post your content on guest blogs or you can simply create your own blog at WordPress.

You can always promote your blog post on social media or through email. If you don’t have a large email list to promote to, you can simply click the link below to learn how to create one

There you have it good folks, feel free to comment. We’d really like to get you opinions. Cheers!!