Skip to main content

Digital Marketing: An Easy to Understand Guide


Digital Marketing is a concept that's been around for some time. Since technology grew stronger, this term is becoming more popular. Businesses today make use of digital marketing to reach out to the masses.


What is digital Marketing?


According to Wikipedia, Digital marketing is the marketing of products or services using digital technologies, mainly on the internet but also including mobile phones, display advertising, and any other digital medium.


 Lets define this again. Digital Marketing is the form of marketing that uses electronic devices to promote products or services.


What makes digital marketing matter in this era

If you'll notice, technology has grown so much in such a way that everyone now owns a device that can connect to the internet. Because of this, reaching out to a lot of people has become so easy.

Businesses have increased sales through digital marketing and it is now so easy for them to raise brand awareness. If you're running a business and still not doing digital marketing, I hate to rub this in, but you're missing out so much.

Don't be part of a percentage of businesses who do not make sales because they're not using digital marketing.


Digital marketing is divided into the opponents below but not limited to:
Email Marketing

We all know that almost everyone now owns an email address, it doesn't matter if its Gmail, Yahoo, Outlook, Hotmail etc. the fact is, everyone now owns an email address. Before I can explain how powerful Email marketing is. Let me first explain what it is.

Email marketing is a form of digital marketing were one promotes business services or products to a large list of email addresses. There are many email services to use to send emails to a large list, one that is recommended is
Sendlane 
This type of marketing requires one to have a large list of email addresses for it to be effective. If you do not have a large list of emails, there are many strategies to use to acquire one. One of those strategies is the one below, check it out.

A strategy on building a large List of Email Addresses


Create an Opt-in Page that encourages people to provide their email so that they can receive either Free Tips, Free PDF Book, Free Video etc these items should contain an insightful knowledge that is relevant to what you’re selling. I strongly recommend Sendlane to create an Opt-in Page (Landing Page).
Check an example of a good Opt-in Page (Landing Page)




Promote a link that leads to the Opt-in Page on facebook. When people see that you’re offering something for free that might be useful, they’ll definitely give you their emails in an exchange of what you’re offering.NB DON’T PROMOTE THE PRODUCTS OR SERVICES YOU’RE SELLING FOR NOW.


After receiving their emails, these emails will be stored in your email list since you would have opened a Sendlane account.

After the Facebook campaign is done, you would have obtained yourself a large list of subscribers. You’ll always keep in touch with these people since the email list is yours and forever yours. Your email list is your net worth!

Now that you have a list of email subscribers, this list contains potential customers, people who may not have money now but will definitely purchase your products later, those people who need consistent amount of approaching before they can be convinced lol.

You can start engaging, promoting and also raise awareness about your brand to your email subscribers.

There you have it good folks, incorporating Facebook ads and email marketing sites such as Sendlane can help you to reach out to a lot of potential customers.


Pay-per-click advertising (PPC)
This is a form Marketing where you pay Google, Facebook, Twitter to promote business products or services on their platform. This is one marketing that can expose your business since everyone is now available on these platforms
Below is a Facebook Campaign that shows how your business can be exposed on a given budget.

When you pay Facebook $136.05 your business will stand a chance of being exposed to 4,900-21, 000 people per day depending on the duration you would have set. This is one of the best ways to give your business exposure.

Content Marketing
Content marketing is a form of marketing whereby one educates people about a certain product by writing an article. Companies have opened blogs to educate their followers about their products.
This type of marketing doesn't just promote a certain product, but it also creates some form of trust. People will always buy something from someone they trust.
If you have not started using content marketing, you are missing out a lot. If you do not have a blog to take advantage of this type of marketing, To create yourself a stunning blog, click here 



Other Digital Marketing forms

Search Engine Optimization (SEO)
Social Media Marketing (SMM)
Search Engine Marketing (SEM)

 Digital marketing is here to stay, so why not just take advantage of this and start increasing sales in your business.

Comments

  1. RaunakJanuary 23, 2020 at 1:57 AM

    This kind of showcasing expects one to have an enormous rundown of email delivers for it to be compelling. In the event that you don't have a huge rundown of messages, there are numerous procedures to use to gain one.
    For More Information-
    Digital Technology Institute

    ReplyDelete

Post a Comment

Popular posts from this blog

Running A Business Without Your Own Product

A lot of aspiring entrepreneurs love the thought of running a successful business one day. The problem they have is that they don’t have a product to sell or services to offer.  Some aspiring entrepreneurs do know what to sell but to buy the products they have to sell is a problem because of lack of capital. Good news is that, you don’t have to own a product or offer services. Read on to find out. Affiliation Affiliation program is becoming the most popular word these days. Why is this word becoming so popular? Companies have introduced affiliation as a strategy to raise more sales. Before I can get deeper into it. What is an affiliation program? Affiliation program is a referral program that companies propose to anyone who’s interested in referring people to buy the company’s products or services in an exchange of a commission.  The good news about this affiliation thing is that it can be done online. For example, if you’re interested in joining a...
Post a Comment
Read more

The Importance of Accounting Software

A ccounting software is a computer program that enables you to manage every business’s financial transactions. This software assists so much in book keeping and reduces a high level of inaccuracy that humans make. Tax We all understand that filling your business taxes can be a very complex process; it requires you to keep close track to every business transaction. Thank God that accounting software assists in making this process easier by ensuring that all financial details are grouped in one place. This enables one to calculate your return automatically, rather than spending time and resources working out the necessary details by hand. Speed Accounting software can allow one to process figures quicker than when doing so manually. They also increase efficiency by introducing automation. For example, if a business has to record sales tax on every transaction. An accounting Software has the ability to do that for each entry automatically. Cost Accounting software reduce...
Post a Comment
Read more

Classic Business Tips

Always associate with people within your industry It is easy to learn from someone who is in your industry because they might know something you aren’t aware of. It is a known fact that a man who lives in isolation takes time to reach his goals.   One of the best ways to go about this is to join forums such as facebook. My favourite is Quora because you can simply write questions you might have regarding your industry and someone within your industry will answer. That is one of the best ways to learn. You’re still starting out, therefore don’t be fancy You don’t need to own a large office with fancy furniture and equipment. Always have basic things that will get the job done period. We all know that some people show trust in your business when they notice that your workshop is fancy, we can’t avoid that entirely. You might not be able to give your office fancy branding but you can always brand your website by giving it a fancy look. A website can be a good repre...
Post a Comment
Read more