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Technology has improved so much in such a way that everything is done digitally.  We now have digital marketing, skyping etc.  We now know that technology has improved a lot hence more and more businesses have jumped into digital. This is really a good thing but there are some things that will never change, a tangible business card will always be relevant. It doesn’t matter which business you’re in, you still need a tangible business card. A business card gives a first impression of your brand. When you happen to meet someone who could be a potential customer, the first thing you’d want from this person is that he or she receives a great impression of your brand. A stunning and memorable business card does a lot more than just pass on an email address or phone number. When making a connection via a business card, you wouldn’t want your brand to be associated with the word “cheap”. When someone asks for your business card, you wouldn’t just want to tear up a piece of pa...

Brand Recognition A company’s image begins with a very attractive logo. In simple terms, people look at your logo before they can look into other aspects of your business. The design of the logo needs to be visible, attractive and speak so much about your business. Your brand has to give an instant connection to the outstanding products or services that your business offers. You need to get a brilliant designer to make that kind of connection or you can just get good designing software that can assist in designing the logo. Professionalism When a company considers graphic designing as one of the branding tools, it becomes easy to make a professional good impression on clients, vendors and other entities; a logo for example has a fraction of second to create a first professional impression. A design that appears to be inferior will cast an impression that your company does not afford a graphic designer. If it happens that you can’t afford one, get a good software with qualit...

Digital Marketing is a concept that's been around for some time. Since technology grew stronger, this term is becoming more popular. Businesses today make use of digital marketing to reach out to the masses. What is digital Marketing? According to Wikipedia, Digital marketing is the marketing of products or services using digital technologies, mainly on the internet but also including mobile phones, display advertising, and any other digital medium. Lets define this again. Digital Marketing is the form of marketing that uses electronic devices to promote products or services. What makes digital marketing matter in this era If you'll notice, technology has grown so much in such a way that everyone now owns a device that can connect to the internet. Because of this, reaching out to a lot of people has become so easy. Businesses have increased sales through digital marketing and it is now so easy for them to raise brand awareness. If you're runni...